Philip Baskerville

As CEO of Industry Professor Association, I have a passion for education and learning that leads towards a productive outcome for Industry. The Industry Professor Association is a non-profit organisation that recognises industry expertise and experience and helps members gain the ultimate recognition of their Industry career. We also help organise their industry expertise by converting it into digital learning products and sharing it with a learner hungry world. As a previous Head of School - Southbank Institute of Technology, it gave me great insight into educational design, corporate client learning needs, government policy and strategies. My goal was to meet the needs of industry in regards to providing graduates who were highly trained in practical skills and employability skills. Whilst meeting the learning style of a generation that is highly engaging with communication channels, and immersed in collaboration to gain learning at their time, place and pace.

Corporate MOOC’s

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The use of Corporate MOOC’s will become more evident as businesses understand that this process can become a Revenue generation for them and possibly lower the cost of recruitment. All businesses are looking for new revenue streams and seeking cost reductions in implementing efficiencies. I see that Corporate MOOC’s will achieve both of these outcomes when

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