Tag Archives: Customer-centric

Customer-Centric Strategy: Avoiding Common Misconceptions in Business Planning


Let me tell you, there’s a hefty misconception folks carry about setting a company’s strategic direction, vision, and mission. It’s like this friend I chatted with over the weekend, bright fellow, launching his own venture. Poured his heart and soul into it, developed some cracking technology. Problem is, he hadn’t really sat down with a single potential customer. His tech could be spot-on, yet miss the mark completely because it sails right over the heads of his audience. He’s shooting in the dark, hoping to hit something..



You see, the big misconception is this idea that customers live in the now, thinking about the present, and can’t envision the future you’re trying to create. But even if that’s somewhat true, those customers—they’ve got insights, shades of thoughts and expectations that need to be woven into your business plan. It’s not just about pulling them into your vision; it’s about understanding their current and future needs and making sure you’re fitting snugly into their budgets and plans.

Now, think about it. Innovation isn’t just hurling new gadgets at folks and hoping they catch. No, you’ve got to guide them, help them see how this fits into their world. Even the skeptical ones, the so-called low-hanging fruit, need a proposition tailored just right to make them bite..

Here’s where many get it wrong—they don’t listen. They think their plan is the be-all and end-all. But sitting in an ivory tower, drafting a business plan for, say, a new zoo, doesn’t cut it if you don’t grasp why people visit in the first place. Is it to cuddle koalas or something else entirely? You’ve got to dive deep, get those reasons straight from the horse’s mouth—your customers.

Every bit of customer feedback is gold. It’s crucial, whether you’re launching the next big thing or tweaking the old. Without that customer insight, you might as well be shouting into the wind. That’s why I always circle back to it: the needs, desires, and sometimes even the whims of your customers are what should steer your ship.

Misreading the market because you’re too wrapped up in your own vision? That’s a pitfall many fall into, brimming with confidence yet blind to the realities of the market. Remember, navigating the business landscape isn’t just about steering clear of obstacles—it’s about making sure your passengers, the customers, are willing to come along for the ride.

Crafting Clear Strategy: The Customer-Centric Approach to Defining Organizational Vision

Right, so you’re asking about pinning down an organization’s strategic direction, vision, and mission? Well, let me dive right in—it’s quite the question. “Unless you know what you’re trying to do for a customer and the value to them of what you’re trying to do for them, I don’t think you’ve got an Enterprise.” JohnContinue Reading